MEET THE GAME-CHANGING SAILUN INSPIRE


When it comes to tires, the Sailun brand has continued to push the envelope of true value and real-world performance for today’s drivers, placing a firm focus on where things are going and how to get there with both consumers and tire retailers in mind.

Enter the all-new Sailun Inspire, an impressive tire that delivers a balanced formula of premium comfort and performance engineered into a very versatile all-season touring tire. Although touring tires don’t often evoke the same thrilling images and excitement of ultra-high-performance tires, they also aren’t meant to be bland and boring either. The Sailun Inspire aims to fill the gap somewhere in-between fun and functional, and that’s why touring tires are on trend to be more popular than ever, according to many auto manufacturers and dealers surveyed.

The mass market appeal of family-friendly crossover and SUV vehicles accounts for over 44% of new car sales in North America, a trend we’ve seen for nearly a decade now. This is precisely why Sailun Tire offers the Inspire in a wide range of over 50 popular sizes for passenger cars, crossovers and SUVs which demand the safety, comfort and versatility found in a top performing all-season tire. North American drivers are seeking greater practicality and value than ever before, in addition to a strong balance of comfort and performance.

“Expertly engineered and developed here in North America, our dedicated team set out to design the Inspire to the highest of standards. It’s a forward-thinking tire design made for our customers’ needs now and in the future. We knew this tire had to do a lot and more importantly, it had to do it very well in order to make a lasting impact on the touring tire category. The goal was to produce a great touring tire that’s an easy sell for dealers and a smart buy for consumers. We think we’ve done just that with the Sailun Inspire,” says Christine Rouleau, Director of Corporate Sales at Sailun Tire Americas.

If you ask the team at Sailun, the Inspire is more than just another touring tire in their wide range of consumer products. It offers premium features and uses advanced technology to help get more out of your car and much more out of your tires for years to come. According to Sailun, this project required over 2-years of extensive market research, product development and rigorous testing to end up with a finished product everyone could really get behind. Engineered to be quiet, comfortable and secure on the road, the Inspire offers confident all-season performance with worry-free 70,000 Mile / 120,000 kms 60 month limited tread life protection.

“Just like the engineering efforts put behind our popular Sailun Terramax Truck, Crossover and SUV lineup, our proven design philosophy meant we weren’t satisfied until we had something to rival the best touring tires on the road. We’re tremendously proud of what we came up with after testing a variety of new compounds, formulas and advanced construction techniques. The Sailun Inspire really checks all the boxes,” states Wayne Cuculuzzi, Director of Consumer Products at Sailun Tire Americas.

Created with the latest tire technology and advanced construction at Sailun’s state-of-the-art facility, engineers formulated a new long-wear-life SmartGrip™ rubber compound that increases traction, control and durability with responsive performance measured to outperform competitors in both wet and dry slalom testing.

“We challenged the professionals at Automotive Driving Solutions, who work closely with top automotive manufacturers and tire brands to put the Inspire through a variety of performance and durability tests. Our blind comparison test format means we hide the manufacturer names on every tire to ensure drivers aren’t influenced by any brand names and don’t know which tires are on each vehicle – allowing us to gather the most honest feedback. They measured the Inspire against three other notable competitors with far higher price tags. What we soon discovered based on the data recorded and third-party test results is that the Sailun Inspire clearly came out on top… in some cases beating out best-in-class competitors and outperforming top tier brands costing nearly twice as much,” says Mark Pereira, Marketing Communications Manager at Sailun Tire Americas.

The all-new SilentTread™ pattern found on the Inspire uses staggered tuning technology to effectively reduce road noise and vibration while also enhancing levels of ride comfort and safety. The variable pitch pattern and tread block sequence of the Inspire make it a very quiet tire with impressive stopping performance and wear-resistance.

According to the North American Engineering Team at Sailun Tire, the advanced 3D multi-sipe technology of the Inspire is engineered to expand and absorb substances found between the road and tire. The 3D sipe design creates confident all-season traction, braking and steering control that regenerates with tire wear for longer lasting performance. The large, square shoulder design and optimized casing profile help increase steering input by making maximum road contact under hard acceleration, braking and cornering. During real-world road tests conducted by professional drivers, the Inspire earned the highest category marks in cornering stability, steering response and braking performance in both city and highway driving versus comparable and higher-priced touring tires.

Expect to see and hear more on the all-new Sailun Inspire, as it’s set to continue raising the bar in value at retail locations across Canada and the United States. The Sailun brand has already announced major plans to kick off extensive customer training and valuable support to continue fueling the excitement.

“The all-new Sailun Inspire was made to reflect the trends and order of importance to retailers and consumers when it comes to making smart choices on real features and practicality, not just brand and image. No one likes the feeling of paying more for less, which is why the Inspire represents such compelling value-driven performance well ahead of the competitors we’ve tested it against,” says Cuculuzzi.

Outperforming the competition and building upon the success and following established by its popular predecessors was no easy task. Yet, the all-new Sailun Inspire aims to lead the evolutionary next step towards anticipating where the tire market is going, not just where it is today. Be sure to visit SailunTire.com for additional information.





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