Bunkr, The newest offering from experiential entrepreneur Zev Norotsky. Bunkr is a lifestyle brand will be providing survival gear and essentials aimed at keeping consumers prepared for emergency situations.
Norotsky is known as one of the foremost cultural marketers in the country and in addition to serving as CEO of the award winning experiential events agency, he also recently opened Agency Coffee Co., a ‘grab and go’ coffee window located in the bustling Melrose Avenue streetwear district of Los Angeles, which doubles as creative office space for his ENTER agency team.
He has a wide range of investments in startups across the hospitality and consumer products industries and was recently recently profiled in Adweek, notes
“ENTER has always been a brand incubator at the forefront of culture and whether it’s on behalf of one of our major brand partners like AB InBev, AT&T, lululemon or ourselves, we aren’t about to let this crisis keep us down.”
As events were being put on hold nationwide due to the COVID-19 pandemic, Norotsky put his conceptual idea into action and produced Bunkr. Production was started immediately after securing partner brands and collaboratively designing the product creating the niche but essential brand. Bunkr is getting ready to ship its launch product to Americans within the next 30 days.
Americans are learning in times of crisis that preparations more than ever is key. Bunkr was designed to appeal to the savvier consumer to anticipate and provide solutions as the need arises, while serving as the de facto lifestyle essentials kit for your home. Products included are items such as multi-functioning pocket knife tools, solar power banks, sustainable food items, face masks, sterile rubber gloves, canteens and much more. Bunkr will provide a proactive solution that anticipates potential needs via a long term commitment to awareness, education, and seasonal home delivery of best in class survival essentials.
The first offering is delivered in the form of a sleek and modern footlocker complete with over 40 curated essentials, after which, subscribers will receive exclusive product offerings, refills and additions to their kit based on seasonal or emerging concerns. The initial offering is $249 which includes the limited Bunkr footlocker and one complimentary edition of the supplemental service with subsequent boxes coming in at cost of $49 to the subscriber.
A percentage of the sales of each Bunkr item purchased will be donated to Feeding America, an organization dedicated to supporting Food banks and pantries across the country while continuing to ensure the most vulnerable neighbors have the food they need.
Check out the website to join the waiting list for domestic orders, with future plans to expand both product offerings as well as international distribution.